New product introductions below aspirations, slack and R&D alliances : a behavioral perspective
Year of publication: |
May 2016
|
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Authors: | Tyler, Beverly B. ; Caner, Turanay |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 37.2016, 5, p. 896-910
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Subject: | aspirations | behavioral theory | new product introductions | R&D alliances | slack | Innovation | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development |
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