New Product Launch: Marketing Action and Launch Tactics for High-Technology Products
Year of publication: |
1996
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Authors: | Beard, Charles ; Easingwood, Chris |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 2, p. 87-104
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