New-Product Management : Issues and Strategies

This article, jointly written with SK Baral, in 1995, is on new-product diffusion models given by Bass (1969) and Mahajan, Muller & Bass (1990). It analyses the concepts of product innovation and diffusion and structural presentation

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Year of publication:	2016
Authors:	Subudhi, Rabi
Other Persons:	Baral, Susant (contributor)
Publisher:	[2016]: [S.l.] : SSRN
Subject:	Management \| Strategisches Management \| Strategic management

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Extent:	1 Online-Ressource (6 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Vanijya, Dibrugarh University Journal of Business Studies, Volume 7, (1995), ISSN 0972-6594 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 5, 1995 erstellt
Classification:	M31 - Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012995365