New product research : a different approach
Edward R. Tomlin
| Year of publication: |
1974
|
|---|---|
| Authors: | Tomlin, Edward R. |
| Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1974, p. 263-283
|
| Subject: | Produkt | Neues Produkt | Marktforschung | Methodologie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003703341