New product venture management
By Delmar W. Karger, Robert G. Murdick
| Year of publication: |
1972
|
|---|---|
| Authors: | Karger, Delmar W. ; Murdick, Robert G. |
| Publisher: |
New York : Gordon, Breach |
| Subject: | Produktgestaltung | Marktforschung | Betriebsrisiko | Vereinigte Staaten | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Risikokapital | Venture capital | Unternehmensgründung | Business start-up |
| Extent: | 8, 280 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | S. 241-262: Stanley, Richard E.: Promoting the new product Bibliogr. nach d. einz. Kap. |
| ISBN: | 0-677-03960-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000580808