New-product ventures
Year of publication: |
1968
|
---|---|
Authors: | Pessemier, Edgar A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 11.1968, 4, p. 5-19
|
Subject: | Produkt neues Produkt |
-
Stoneman, P. L., (1985)
-
Analyzing the economic potential of a consumer product
Pessemier, Edgar A., (1965)
-
Packaging - integral part of the new product
Immermann, Milton, (1964)
- More ...
-
Managerial aspects of market structure analysis and market maps
Pessemier, Edgar A., (1977)
-
A model for product management
Pessemier, Edgar A., (1979)
-
Product management : strategy and organization
Pessemier, Edgar A., (1977)
- More ...