New strategies in emerging markets
Year of publication: |
2003
|
---|---|
Authors: | Arnold, David J. ; Quelch, John A. |
Published in: |
Smart globalization : designing global strategies, creating global networks. - San Francisco, CA : Jossey Bass, ISBN 0-7879-6532-4. - 2003, p. 107-135
|
Subject: | Schwellenländer | Emerging economies | Indien | India | Multinationales Unternehmen | Transnational corporation | Wettbewerbsstrategie | Competitive strategy |
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