New technologies in a traditional sector : the Benetton case
Fiorenza Belussi
| Year of publication: |
1986
|
|---|---|
| Authors: | Belussi, Fiorenza |
| Publisher: |
Berkeley |
| Subject: | Gruppo Benetton <Ponzano Veneto> | Bekleidungsindustrie | Clothing industry | Innovation | Franchising | Italien | Italy |
| Extent: | 51 Bl. : graph. Darst |
|---|---|
| Series: | BRIE working paper. - Berkeley, Calif., ZDB-ID 2148106-4. - Vol. 19 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000871160