New thoughts on advertising's impact on consumer prices : editorial
Year of publication: |
2023
|
---|---|
Authors: | Taylor, Charles Raymond |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 2, p. 261-262
|
Subject: | Werbung | Advertising | Verbraucherpreisindex | Consumer price index | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
-
9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh, (2021)
-
Chudzian, Joanna, (2014)
-
Colour temperature in advertising and its impact on consumer purchase intentions
Pilelienė, Lina, (2017)
- More ...
-
Marketing in Asia Pacific and beyond
Taylor, Charles Raymond, (1996)
-
The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L., (2008)
-
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond, (2008)
- More ...