New trends in innovation and customer relationship management : a challenge for market researchers
Year of publication: |
2008
|
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Authors: | Maklan, Stan ; Knox, Simon ; Ryals, Lynette |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 2, p. 221-240
|
Subject: | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Aktionsforschung | Action research |
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