New uses of mathematical models in test marketing
Year of publication: |
1972
|
---|---|
Authors: | Myers, John G. |
Published in: |
Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - 1971, p. 531-537
|
Subject: | Marktforschung | Versuchsmarkt |
-
Testmarkt - Hessen [Nielsen Testmarkt-Dienst]
(1965)
-
Achenbaum, Alvin A., (1964)
-
Testmarktsimulator zum Produkttest in kleinen und mittleren Unternehmen (Kurzfassung)
Albers, Sönke, (1984)
- More ...
-
Aaker, David A., (1987)
-
Myers, John G., (1968)
-
Some basic factors in long range economic projections
Myers, John G., (1972)
- More ...