New ventures as value cocreators in digital ecosystems
Purpose: To stimulate further research aimed at understanding how value can be cocreated by participants in digital ecosystems, this paper draws attention to new ventures as focal actors in innovation ecosystems orchestrated by hub firms. Design/methodology/approach: This is a conceptual article that imports the notion of network oscillation (a pattern of brokerage-closure-brokerage) from social network studies to the conversation on digital ecosystems. Findings: One potential pattern that a new venture may pursue to increase its prospects of cocreating value in an innovation ecosystem includes: (1) brokerage to gain managerial attention from a business unit of the hub firm, (2) switching to closure to attract attention from the wider hub firm (e.g. headquarters) and (3) reverting to brokerage to pursue synergistic network expansion opportunities from the wider interfirm ecosystem. Research limitations/implications: The exploratory ideas in this paper can help advance both entrepreneurship and information systems research. Originality/value: This paper offers preliminary ideas on egocentric network dynamics associated with a new venture partnering with a large ecosystem hub firm. Such a perspective is appropriate since achieving value creation through active partnering requires building and strengthening ties over time across the hub firm's ecosystem.
Year of publication: |
2020
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Authors: | Prashantham, Shameen |
Published in: |
Industrial Management & Data Systems. - Emerald, ISSN 0263-5577, ZDB-ID 2002327-3. - Vol. 121.2020, 1 (21.09.), p. 111-122
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Publisher: |
Emerald |
Saved in:
Online Resource
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