New Zealand's ANZAC nurses : marketizing the great war for a 21st-century fit
Jayne Krisjanous and Christine Hallett
| Year of publication: |
2022
|
|---|---|
| Authors: | Krisjanous, Jayne ; Hallett, Christine |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 1, p. 24-47
|
| Subject: | ANZAC | ANZAC brand | Cultural brands | Gender portrayal | Marketization | New Zealand Army Nursing Service | Nurses | World War I | Neuseeland | New Zealand | Pflegeberufe | Nursing profession | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-09-2020-0040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880736