News and advertisments : how negative news may reverse advertising effects
May-May Meijer; Jan Kleinnijenhuis
| Year of publication: |
2007
|
|---|---|
| Authors: | Meijer, May-May ; Kleinnijenhuis, Jan |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 507-517
|
| Subject: | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Öffentliche Meinung | Public opinion | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614543