Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Seounmi Youn and Seunghyun Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Youn, Seounmi ; Kim, Seunghyun |
| Subject: | Ad avoidance | covertness | Facebook newsfeed advertising | native advertising | personalization | persuasion knowledge | privacy concern | reactance | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Datenschutz | Data protection |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2019.1575109 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200311