Newspaper campaign audience segments
Fred H. Siller and Vernon J. Jones
| Year of publication: |
1973
|
|---|---|
| Authors: | Siller, Fred H. ; Jones, Vernon J. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 13.1973, 3, p. 27-31
|
| Subject: | Werbung | Zeitung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002835522