Newspaper micropayments and millennial generation acceptance : a brand loyalty perspective
Year of publication: |
2011
|
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Authors: | Sindik, Amy ; Graybeal, Geoffrey |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 8.2011, 1, p. 69-85
|
Subject: | Zeitung | Newspaper | Internet | Zahlungsbereitschaftsanalyse | Willingness to pay | Altersgruppe | Age group | Studierende | Students | Markentreue | Brand loyalty | USA | United States | 2009 |
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