Newspaper vs. online advertising: Is there a niche for newspapers in modern advertising markets?
Year of publication: |
2011
|
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Authors: | Lindstädt, Nadine ; Budzinski, Oliver |
Publisher: |
Esbjerg : University of Southern Denmark, Department of Environmental and Business Economics (IME) |
Subject: | Werbeträger | Zeitungswerbung | Online-Marketing | Vertriebsweg | Wettbewerb | Medienökonomik | media economics | advertising | competition | complementation | substitution | online |
Series: | IME Working Paper ; 113 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 680147802 [GVK] hdl:10419/82799 [Handle] |
Classification: | L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; A20 - Economics Education and Teaching of Economics. General ; L13 - Oligopoly and Other Imperfect Markets ; M21 - Business Economics |
Source: |
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