Newsvendor selling to loss-averse consumers with stochastic reference points
Year of publication: |
2015
|
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Authors: | Baron, Opher ; Hu, Ming ; Najafi-Asadolahi, Sami ; Qian, Qu |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 17.2015, 4, p. 456-469
|
Subject: | newsvendor | behavioral operations | loss aversion | contingent pricing | marketing promotion | stochastic reference points | Lagerhaltungsmodell | Inventory model | Risikoaversion | Risk aversion | Prospect Theory | Prospect theory | Preismanagement | Pricing strategy | Stochastischer Prozess | Stochastic process | Konsumentenverhalten | Consumer behaviour |
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