Next‐Level Branding: Digital Brand Fit in Video‐Game Design
| Year of publication: |
2012
|
|---|---|
| Authors: | Wuts, Jasper ; Person, Oscar ; Jan Hultink, Erik ; Brands, Maarten |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 23.2012, 1, p. 74-83
|