NFT marketing : how marketers can use nonfungible tokens in their campaigns
Year of publication: |
2023
|
---|---|
Authors: | Chohan, Raeesah ; Paschen, Jeannette |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 66.2023, 1, p. 43-50
|
Subject: | AIDA model | Blockchain | Digital scarcity | Marketing campaign | NFT marketing | NFTs | Nonfungible tokens |
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