NHS Trust joint ventures: a relationship marketing perspective.
Year of publication: |
2003
|
---|---|
Authors: | Gray, Keith E. ; Ghosh, Deb |
Published in: |
International Journal of Business Performance Management. - Inderscience Enterprises Ltd, ISSN 2046-8083. - Vol. 5.2003, 2/3, p. 270-283
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | NHS | joint ventures | partner selection | LOGIT | relationship marketing | public-private |
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