Niche envy : marketing discrimination in the digital age
Year of publication: |
2006
|
---|---|
Authors: | Turow, Joseph |
Publisher: |
Cambridge, Mass. [u.a.] : MIT |
Subject: | Unternehmen | Marktkommunikation | Kundenmanagement | Marktsegmentierung | Database-Marketing | Consumer profiling | Market segmentation | Marketing | Technological innovations | Customer services |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | VIII, 225 S. 23cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-262-20165-8 |
Classification: | Marketing |
Source: |
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