Niche firms and marketing strategy
Year of publication: |
2009
|
---|---|
Authors: | Toften, Kjell ; Hammervoll, Trond |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 43.2009, 11/12, p. 1378-1391
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Niche marketing | Marketing strategy | Product differentiation | Small enterprises | Product positioning | International business |
-
Durgee, Jeffrey F., (1992)
-
Identifying the characteristics of small specialist international retailers
Hutchinson, Karise, (2012)
-
Pricing and product positioning with relative consumer preferences
Inderst, Roman, (2022)
- More ...
-
The financial crisis and the wine industry: The performance of niche firms versus mass-market firms
Hammervoll, Trond, (2014)
-
Niche firms and the role of commitment: an exploratory study of seafood exporters
Toften, Kjell, (2009)
-
Value-creation initiatives in buyer-seller relationships
Hammervoll, Trond, (2010)
- More ...