Niche marketing strategies for business growth : an experiential journey
Pradeep Kautish
| Year of publication: |
2014
|
|---|---|
| Authors: | Kautish, Pradeep |
| Published in: |
Cases on consumer-centric marketing management. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-4357-9. - 2014, p. 167-186
|
| Subject: | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy | Unternehmenswachstum | Firm growth | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009785267