Niche Marketing Strategy Framework for SMEs : A Conceptual Framework
Year of publication: |
2017
|
---|---|
Authors: | Akbar, Fazal |
Other Persons: | Omar, Abdul (contributor) ; Wadood, Fazli (contributor) ; Wan Yusoff, Wan Zahari B. (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | KMU | SME | Marketingmanagement | Marketing management | Nischenstrategie | Niche marketing strategy |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 9, 2017 erstellt |
Other identifiers: | 10.2139/ssrn.2999227 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Strategic orientation of niche firms
Toften, Kjell, (2010)
-
Market niches as dynamic, co-created resource domains
Odlin, Denis, (2021)
-
Choi, Hyunhong, (2022)
- More ...
-
Akbar, Fazal, (2017)
-
The Effect of Marketing Strategies Construct on Firm Performance : Results from Pilot Survey
Akbar, Fazal, (2017)
-
The Importance of SMEs, and Furniture Manufacturing SMEs in Malaysia : A Review of Literature
Akbar, Fazal, (2018)
- More ...