Niche sport sponsorship : providing the target market sponsors want?
Year of publication: |
2021
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Authors: | Greenhalgh, Greg ; Martin, Tiesha ; Smith, Allison |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 30.2021, 2, p. 111-121
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Subject: | sponsorship | niche sport | market segmentation | sponsorship objectives | exchange theory | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sport | Sports | Nischenstrategie | Niche marketing strategy | Marketingmanagement | Marketing management | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
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