Nielsen category management : positioning your organization to win
| Alternative title: | Category management |
|---|---|
| Year of publication: |
1992
|
| Institutions: | A. C. Nielsen Company <Northbrook, Ill.> |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books [u.a.] |
| Subject: | Management | Vertikales Marketing | Kategorienmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 175 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3489-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004183234