Nike, a great name in – cameras?
Brands have come a long way since cattle owners (and, shamefully, even slave owners) burned a mark on the skins of their stock to say “this is mine, keep off!”. These days the mark, logo, sign, or slogan – or any combination – which identifies a product is more likely designed to give the message “this is for you, buy it!”. And whereas once brands for products or services were meant merely as some sort of useful bookmark in the memory of potential customers, they have assumed a far greater importance and influence.
Year of publication: |
2004
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 20.2004, 8, p. 20-22
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand image | Brand extensions | Perception | Consumer behavior | Marketing strategy |
Saved in:
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