NLP promotes personal development and professional success

Purpose – This paper aims to detail the practice and successes of John Cassidy-Rice, of NLP Excellence, a neuro-linguistic programming (NLP) trainer who delivers a wide range of NLP programs to help people to achieve both personal development and professional success. Design/methodology/approach – Focuses on the science behind NLP and the various techniques used by the trainer to instill confidence, improve communication and help subjects to achieve both personal and commercial success. Includes the story of one individual who used NLP to influence his own power of thinking, and that of those around him, to bring about positive change. Findings – Showcases how an in-depth understanding of people’s values, the communication tools they use and the language they use can help business owners and managers to achieve their goals. Practical implications – Reveals that, through unlocking how the brain programs itself, and the study of the various patterns of the brain, people can learn how to engage more effectively with members of their own teams, their clients and prospective clients. This can help them to influence and inspire others and ultimately to improve productivity and profitability. Social implications – Demonstrates how, as a training tool, NLP enhances personal and professional development, with techniques increasingly being adopted in the commercial world to help companies to gain a significant advantage over their competitors as well as instill confidence and improve morale among the workforce. Originality/value – Reveals, in a case study, how NLP helped to transform the life of a single individual.