No.1 brands : die Erfolgsgeheimnisse starker Marken
Klaus-Dieter Koch (Hg.)
| Alternative title: | Number 1 brands |
|---|---|
| Year of publication: |
2013
|
| Other Persons: | Koch, Klaus-Dieter (ed.) |
| Publisher: |
Zürich : Orell Füssli |
| Subject: | Markenführung | Brand management | Erfolgsfaktor | Success factor | Deutschsprachiger Raum | German-speaking countries | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Published items: |
26 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 405 S. Ill., graph. Darst 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Interview |
| Language: | German |
| Notes: | Enth. 26 Beitr. Literaturangaben Nebent.: Number 1 brands |
| ISBN: | 3-280-05497-4 ; 978-3-280-05497-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403823