No Barrique, No Berlusconi: Collective Identity, Contention, and Authenticity in the Making of Barolo and Barbaresco Wines
?How does contention over authenticity unfold through social movement processes of mobilization and counter-mobilization? We address this issue by studying how the rise of "modern" winemaking practices embodied authenticity as creativity, how the success of the modernists triggered a counter-movement seeking to preserve "traditional" wine-making practices, and how the emergent "traditional" category was premised on authenticity as conformity to a genre. This counter-movement succeeded in a situation in which market forces seemed destined to displace tradition with modernity.
Year of publication: |
2007-07
|
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Authors: | Negro, Giacomo ; Hannan, Michael T. ; Rao, Hayagreeva ; Leung, Ming D. |
Institutions: | Graduate School of Business, Stanford University |
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