No harm done? Culture-based branding and its impact on consumer vulnerability: a research agenda
Year of publication: |
2011-11-01
|
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Authors: | Broderick, Amanda J. ; Demangeot, Catherine ; Kipnis, Eva ; Zuñiga, Miguel ; Roy, Abhijit ; Pullig, Chris ; Mueller, Rene Dentiste ; Mandiberg, James M. ; Johnson, Guillaume ; Henderson, Geraldine Rosa ; Ferguson, Nakeisha S. ; Adkins, Natalie Ross |
Subject: | Marketing. Distribution of products |
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