No such thing as market orientation ‐ a call for no more papers
Year of publication: |
1998
|
---|---|
Authors: | Henderson, Steven |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 36.1998, 9, p. 598-609
|
Publisher: |
MCB UP Ltd |
Subject: | Market orientation | Marketing | Strategy |
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