Non-awareness and non-usage
Michael Bird and A. S. C. Ehrenberg
| Year of publication: |
1966
|
|---|---|
| Authors: | Bird, Michael ; Ehrenberg, A. S. C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 6.1966, 4, p. 4-8
|
| Subject: | Markenartikel | Werbungsbetrieb |
| Type of publication: | Article |
|---|---|
| Notes: | Basiert u. a. auf einer Rede gehalten in ESOMAR Seminar, The role of research in the creation of advertising, Deauville, June 1966 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001911505