Non-Comparative versus Comparative Advertising of Quality
Year of publication: |
2011
|
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Authors: | Emons, Winand ; Fluet, Claude |
Institutions: | Centre Interuniversitaire sur le Risque, les Politiques Économiques et l'Emploi (CIRPÉE) |
Subject: | Quality | Advertising | Disclosure | Signalling |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | D82 - Asymmetric and Private Information ; L15 - Information and Product Quality; Standardization and Compatibility ; M37 - Advertising |
Source: |
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