Non-customers as initiators of radical innovation
Year of publication: |
October 2017
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Authors: | Rosenzweig, Stav |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 66.2017, p. 1-12
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Subject: | Radical innovation | Non-customers | Suppliers | Learning | Historical approach | Innovation | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Lernende Organisation | Learning organization |
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