Non-linear pricing effects in conjoint analysis
Year of publication: |
2022
|
---|---|
Authors: | Liu, YiChun Miriam ; Brazell, Jeff D. ; Allenby, Greg M. |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 20.2022, 4, p. 397-430
|
Subject: | Behavioral decision theory | Willingness to buy | Willingness to pay | Zahlungsbereitschaftsanalyse | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Entscheidungstheorie | Decision theory |
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