Non-price advertising and price competition : a theory, and evidence from the Brazilian beer market
Renato D. B. Gomes; João M. P. De Mello
| Year of publication: |
Jul. 2005
|
|---|---|
| Other Persons: | Gomes, Renato D. B. (contributor) ; Mello, Joao M. P. de (contributor) |
| Publisher: |
Rio de Janeiro : Dep. de Economía, PUC-RIO |
| Subject: | Brasilien | Brazil | Theorie | Theory | Preiswettbewerb | Price competition | Werbung | Advertising | Bier | Beer | Brauerei | Brewery |
| Extent: | Online-Ressource, 39 S., Text graph. Darst. |
|---|---|
| Series: | Texto para discussão / Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Economia. - Rio de Janeiro : [Verlag nicht ermittelbar], ZDB-ID 2451506-1. - Vol. 525 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Other identifiers: | hdl:10419/176008 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003336204