Non-price cues utilization during social coupon purchasing-decision
Chinintorn Nakhata and Hsiao-Ching Kuo
| Year of publication: |
2014
|
|---|---|
| Authors: | Nakhata, Chinintorn ; Kuo, Hsiao-ching |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 6, p. 439-451
|
| Subject: | Consumer behavior | Social influence | Perceived risk | Promotions | Online buying behavior | Konsumentenverhalten | Consumer behaviour | USA | United States | Online-Marketing | Internet marketing | Kundenbindungsprogramm | Loyalty program |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010429346