Nonlinear effects in brand choice models : comparing heterogeneous latent class to homogeneous nonlinear models
Year of publication: |
2007
|
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Authors: | Schindler, Marion ; Baumgartner, Bernhard ; Hruschka, Harald |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 59.2007, 2, p. 118-137
|
Subject: | Nichtlineare Regression | Nonlinear regression | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Multivariate Analyse | Multivariate analysis | Markenartikel | Brand |
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