Nonparametric Estimation of Sponsored Search Auctions and Impacts of Ad Quality on Search Revenue
Year of publication: |
2023
|
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Authors: | Kim, Dongwoo ; Pal, Pallavi |
Publisher: |
[S.l.] : SSRN |
Subject: | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Nichtparametrisches Verfahren | Nonparametric statistics | Produktqualität | Product quality | Auktion | Auction |
Extent: | 1 Online-Ressource (62 p) |
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Series: | CESifo Working Paper ; No. 10312 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4383851 [DOI] |
Classification: | c57 ; D44 - Auctions ; L86 - Information and Internet Services; Computer Software ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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