Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
Walter W. Wymer; Sridhar Samu, eds.
| Year of publication: |
c 2003
|
|---|---|
| Other Persons: | Wymer, Walter W. (contributor) ; Samu, Sridhar (contributor) |
| Publisher: |
Binghamton, NY : Best Business Books |
| Subject: | Social Marketing | Social marketing | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Unternehmenskooperation | Inter-firm cooperation | Privatwirtschaft | Private sector | Marketing | Unternehmen | Kooperation |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [loc.gov] |
| Extent: | 197 S. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Co-publ. simultaneously as Journal of nonprofit & public sector marketing, Vol. 11 (2003),1. - Includes bibliographical references and index. - Enth. 10 Beitr. |
| ISBN: | 0-7890-1992-2 ; 0-7890-1993-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001678991