Nonprofit Marketing and Fundraising : A Research Overview

Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index

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Year of publication:	2018
Authors:	Bennett, Roger
Publisher:	Milton : Routledge
Subject:	Nonprofit-Marketing \| Nonprofit marketing \| Fundraising

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Extent:	1 online resource (118 p.)
Series:	State of the Art in Business Research Ser
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-351-05509-3 ; 1-351-05509-7 ; 978-1-351-05507-9 ; 1-351-05507-0 ; 978-1-351-05510-9 ; 1-351-05510-0
Other identifiers:	10.4324/9781351055109 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180353