Nonprofit organizations' dialogic use of social media : principles and practice
Yannan Li and Amy Voida
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Yannan ; Voida, Amy |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 36.2024, 1, p. 65-90
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| Subject: | dialogic communication | grounded theory | nonprofit studies | public relations | Social media | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Markenführung | Brand management | Grounded Theory | Grounded theory | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2022.2133059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514744