Nonprofits' internal marketing and its influence on volunteers' experiences and behavior : a multiple mediation analysis
Hellen P. Gross and Maren Rottler
| Year of publication: |
2019
|
|---|---|
| Authors: | Gross, Hellen P. ; Rottler, Maren |
| Published in: |
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action. - London [u.a.] : Sage Publ., ISSN 1552-7395, ZDB-ID 2029449-9. - Vol. 48.2019, 2, p. 388-416
|
| Subject: | internal marketing | satisfaction | organizational identification | volunteering | arts organizations | Ehrenamtliche Arbeit | Voluntary work | Nonprofit-Organisation | Nonprofit organization | Internationales Marketing | International marketing | Deutschland | Germany | Arbeitszufriedenheit | Job satisfaction | Nonprofit-Marketing | Nonprofit marketing | Mitarbeiterbindung | Employee retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0899764018815614 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012006563