Nonsampling vs sampling errors in survey research
Year of publication: |
2007
|
---|---|
Authors: | Assael, Henry ; Keon, John |
Published in: |
Fundamentals of marketing research ; Vol. 1. - Los Angeles, Calif. [u.a.] : SAGE. - 2007, p. 206-221
|
Subject: | Marktforschung | Market research | Erhebungstechnik | Data collection method | Theorie | Theory |
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