Nontraditional media in marketing and advertising
Robyn Blakeman
| Year of publication: |
2014
|
|---|---|
| Authors: | Blakeman, Robyn |
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Marketing | Werbung | Advertising | Online-Marketing | Internet marketing | Werbemittel | Werbeträger |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 254 S. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references and index Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author. |
| ISBN: | 978-1-4129-9761-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547448