Normative validation of market share functions
by M. Weverbergh ; M. Logman
| Year of publication: |
1991
|
|---|---|
| Authors: | Weverbergh, Marcel ; Logman, Marc |
| Publisher: |
West Lafayette, Indiana |
| Subject: | Wettbewerbsstrategie | Competitive strategy | Marketing | Spieltheorie | Game theory | Werbung | Advertising |
| Extent: | 32, XVI S |
|---|---|
| Series: | Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University. - West Lafayette, Ind., ZDB-ID 2216437-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000809765