Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Year of publication: |
2015
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Authors: | Kessous, Aurélie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1899-1923
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Subject: | nostalgia | brands considered as nostalgic | bittersweet memories | culture | collective memory | longitudinal approach | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Unternehmenskultur | Corporate culture | Kulturelle Identität | Cultural identity |
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